WILE E. COYOTE…
…is an expert on pain. He knows what stuff works to soothe aches & pains. So ICY HOT is partnering with Coyote to help you remove the ouch.
Interactive Billboard
Tap the “Start” button on the bus stop billboard.
A short animated clip will show one of Coyote’s wild inventions gone wrong.
The viewer can drag and apply ICY HOT to Coyote’s body to help him remove the ouch.
3D Street Billboard
Animated TV Spot
